Bedrock Coalition Campaign

Bedrock Coalition is a ground-breaking collaborative effort in Northeast Wisconsin to identify and correct fundamental flaws that undermine the trust of employers and members in their current plan coverage and their providers of medical care. Fixing a problem requires finding the root cause(s). That means we must go beyond the surface, dig into the soil and keep going until we hit bedrock. When we reach the bottom and uncover the fundamental principles that have driven the unsustainability, it is there that we can re-build programs on a firm foundation. This picture defines the aim of the Bedrock Coalition and is the underlying theme to their collateral materials.